Richmond, Virginia, May 11, 2025 — The Lego Group has announced a significant expansion in the United States, investing $366 million to build a 2 million-square-foot warehouse and distribution center in Prince George County, Virginia. The news, confirmed by Virginia Governor Glenn Youngkin on May 8, marks a major step in the toymaker’s strategy to bring more production to American soil, creating hundreds of jobs and reinforcing Virginia’s reputation as a hub for global business.
The new facility, located in the city of Chester at the Crosspointe Business Centre, will support Lego’s growing operations in the U.S., a key market for the Danish company. It will operate alongside a $1 billion Lego factory currently under construction in nearby Chesterfield County, set to open in 2027. That factory, which broke ground in April 2023, is expected to employ over 1,700 people and produce toys with a carbon-neutral footprint. The warehouse will create 305 new jobs, offering positions in logistics and distribution, a boon for the local economy, as highlighted by Governor Youngkin: “This investment strengthens our partnership and Virginia’s status as the top state for business.”
Lego’s decision to expand in Virginia comes as the company aims to bring production closer to its major markets, reducing shipping times and costs while enhancing supply chain resilience. The facility will distribute toys produced at the Chesterfield factory, ensuring faster delivery to American consumers. Lego is also eligible for benefits from the Port of Virginia Economic and Infrastructure Development Zone Grant Program, which incentivizes maritime-related employment centers to boost the Port of Virginia’s growth—a strategic advantage for the company’s logistics operations.
The investment reflects Lego’s broader global strategy. The company, founded in Denmark in 1932, now sells products in over 120 countries and has been expanding its manufacturing footprint. In April 2025, Lego opened a $1 billion carbon-neutral factory in Vietnam to serve Asian markets, complementing its existing plant in Jiaxing, China. The Virginia warehouse, expected to open in 2027, underscores Lego’s commitment to meeting strong demand in the U.S., where sales have been robust, as reported by Reuters in March 2025.
While the announcement has been met with enthusiasm—posts on X celebrated it as a win for American manufacturing—some questions linger. The $366 million price tag for the warehouse has raised eyebrows, with critics wondering how much taxpayer money might be tied up in subsidies or green credits, especially given the state’s incentives through the Port of Virginia program. Lego’s claim of carbon-neutral operations at the Chesterfield factory also faces scrutiny, as the energy-intensive nature of plastic production often offsets such promises without transparent accounting.
Nevertheless, Lego’s investment is a clear signal of confidence in Virginia’s business climate. The state has become a magnet for global companies, with Youngkin noting, “Virginia is where iconic brands like Lego can thrive, grow, and build their future.” The warehouse and factory together position Virginia as a cornerstone of Lego’s U.S. operations, promising economic growth and a stronger domestic supply chain for one of the world’s most beloved toy brands.
